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Background
Collaborative Practice is a new way for divorcing or separating couples to work together as a team with trained professionals to resolve disputes respectfully, without going to court. Nicola worked with the regional co-ordinator for the group to create a website and brochure to reach the group's target market of separating couples.
Brochure
The group needed a simple leaflet that could be used by its 60+ individual lawyer members as a mailing piece or to be given to prospective clients. We created and wrote an A4 DL leaflet to cover these uses, which outlined the key aims of collaborative practice and pointed them towards further information on the website.
Website
Working with external designers and web developers, we devised the
required functionality and navigation of the website. It included a password controlled secure area for members to exchange information (including a message board) and a simple content management database to make updating easy. We also helped write
the text on site.
Following launch, we advised on search engine optimisation and created Overture and Google sponsored links for key search terms. |
