Internet marketing : the web explained

"Required reading for anyone considering selling legal services online" Legal Technology Insider  

'Internet Marketing' - edited and co-written by Nicola Webb - gives you the complete low-down on each aspect of web marketing, from devising the strategy, researching your approach, designing and building your site, to on- and off-line marketing and the on-going maintenance of web communities (including the use of intranets and extranets). The book is written in a practical style, with comprehensive yet comprehensible chapters, case examples and screen shots.

Written by experts in the field of legal marketing and technology, 'Internet Marketing' will help your firm keep ahead of the competition. Nicola Webb is the former Head of E-business at Osborne Clarke, where - for 5 years - she was responsible for developing and implementing the firm's UK and European online strategies, encompassing the internet, e-commerce, the intranet and client extranets. Nicola has been involved in online marketing since 1998, and in traditional marketing since 1982. She now runs her own consultancy, Implementor, advising a range of clients.

To order a copy of 'Internet Marketing' click here or telephone Marston Book Services on 01235 465 660.

"All you wanted to know about internet marketing but were afraid to ask"
Legal Technology Insider Newswire: issue 125 - 09.04.2003

The English Law Society this month publishes 'Internet Marketing: Strategies for Law Firms' (288 pages, paperback, ISBN 1-85328-870-5, price £34.95) edited by Nicola Webb. The book aims to cut through the usual internet hype to consider the ways that new business models are affecting the legal market but with the emphasis upon practical advice and guidance on how to set about creating an effective legal web presence.

Co-authors include e-security expert Rupert Kendrick, Christopher Davis, Gina Lovell of Addleshaw Booth & Co and Insider editor Charles Christian, who wrote the chapters on web strategies and client relationship management (CRM). The book is packed with bullet points and do's and don't lists and although written for the UK market, contains valuable information that should help any law firm just about anywhere. Quite frankly, this book should be required reading for any lawyer considering selling legal services online.

'Internet Marketing', edited by Nicola Webb and published by the Law Society, £34.95, is an excellent book for firms considering websites, intranets and extranets, whether they are new to the field, or experienced - different readers will concentrate on different sections of the book and skip the parts they already know, or have no need to know. As well as discussing website development in the context of a firm’s strategy and marketing plan, the book covers market research, intranets, extranets, client relationship management, electronic commerce, getting into the search engines and managing risks.