| The skill lies in matching
the right tactic to the business need and implementing
it in line with the overall business development and
marketing strategy of the business. Implementor has the experience to help businesses review
the effectiveness of their existing marketing communications and
create a communications plan (either business-wide or
by department/sector group).
We then also provide practical
support to produce a range of communications, with the
help of experienced external designers.
Module elements
Brochures/newsletters:
» defining
the purpose
» design
brief
» copywriting
» editing
» production
Website development (see Web strategy/implementation)
Event management:
» feasibility
planning
» internal
team management
» attendee
analysis
» networking
techniques
» attendee
follow-up
» event
evaluation
Exhibitions
Direct marketing
Public relations (see separate Public relations) page
Internal communications
Advertising copywriting and production
Sponsorship evaluation and implementation
Marketing to trade associations/intermediaries |
