| As a consultancy specialising
in marketing services, Implementor has the experience
to help your business identify and realise its goals.
Whether you need advice on one service/brand or sector group,
or on your entire business, we adopt a 4 step approach:
Step 1: We conduct a quick, yet efficient audit, which
assesses your current business development activities,
and analyses the culture of your business and what makes
it attractive to existing and potential clients.
Step 2: Implementor will work with you to formulate
your overall business development goals.
Step 3: Once the business development goals are in
place, we will work with you to develop realistic service/sector
group plans, together with individual/team action plans,
as required.
Step 4: We can assist in the implementation of the
plans and take on full responsibility for as many of
the tactical aspects as you require. Click
here for more details of our marketing communications
services.
Module elements
Differentiation, branding and positioning
Sector/practice profiling and segmentation using:
» Maister
model
» GEC
model
» SWOT
analysis
» Boston
matrix
Department/sector group development plans
Individual/team action plans
E-business strategy (see Web
strategy/implementation)
|
