| "The key question is not whether to deploy Internet technology - companies have no choice if they want to stay competitive - but how to deploy it". These are wise words indeed,
courtesy of Professor Michael Porter of Harvard Business
School.
Despite its ups and downs, the Internet
as a means of doing business is here to stay and this new model has
affected the way most organisations do business. But, is the
Internet the right medium for your organisation and, if so, how do you go about making it work for you?
Implementor offers a range of services to help you devise the appropriate web strategy (whether
it be a basic brochure-ware site or full blown e-commerce),
develop and launch a site, and market it using both
on- and off-line marketing techniques.
In addition to our consultancy services, Nicola Webb
has edited and co-written a book
on the subject, published by the Law Society.
She was also responsible for Osborne Clarke winning
a regional daily newspaper award in 2001 for "Best large
commercial website" (and worked on its re-design in 2004). The firm was short-listed
as one of only three finalists in each of two categories
at the prestigious LOTIE (Legal Office Technology) awards
for "Best legal e-commerce initiative" and
"IT law firm of the year" in 2002 and 2003 for its niche site, marketinglaw.co.uk.
Module elements
» Web audit
» E-business strategy
» Competitor research
» Design/navigation structure
» Site copywriting
» Search engine strategy
» Marketing your website on- and off-line
» Email marketing
» Intranets
» Extranets/portals/deal rooms
|
